Social Marketing - Day 1 » Social Media and Web 2.0 Marketing

Social Marketing - Day 1

01.13.2009 - admin

So here we are, day 1 of an exercise to see how well Social Media & Social Marketing works. More accurately I suppose that should be how well I can make it work…

I started by installing the latest version of WordPress - that’s version 2.7 & available free from http://www.wordpress.org. I won’t bother going into every install detail here and duplicating what is already very well documented. Installing it is very simple - unzip the download, copy all the files to your server (home directory in my case). Create an MySQL database and run the install.php file. Follow the onscreen instructions.

The next exercise was to choose a good WordPress theme. There are many, many themes to choose from. A search on Google for “wordpress theme” shows nearly 17 million hits. Wordpress is a very flexible bit of software and it’s only a few simple clicks to install a new theme, so it’s easy to try a few and see which ones suit you. Whatever one you choose you must make sure it’s Widget enabled - that makes it very easy for you to add new functionality to the sidebars on the theme. If it doesn’t have Widgets it’s not Web 2.0.

The other major consideration is, should it have 2 columns or 3? If you choose 3 columns should the major page text be on the left, centre, or right? For the moment I have chosen 2 columns with the sidebar on the right. I might change this later but it’s fine as a starting point.

The theme I chose was Conceptnova by http://www.headsetoptions.org/

I added some detail to the About page and added the post you are reading now.

In the following days I’ll start to add some of the special addons you can add to Wordpress and start to incorporate some of the Social Marketing aspects to the blog to increase it readership.

A lot of what I’m going to be doing is taken from an eBook called the Authority Black Book. This eBook was first published in 2007 and has recently been updated to the 2009 edition. Grab your free copy if you like and check that I’m doing everything right