Social Media and Web 2.0 Marketing

Technorati is a blog search engine. If you’ve got the WordPress ping list set up correctly then it gets notified, via a ping, every time you create or edit your WordPress pages or posts. In their own words “Technorati helps bloggers succeed by collecting, highlighting, and distributing the global online conversation”

Now to get the full benefit from Technorati you need to be signed up with them and claim your blog. Taken from their Faq pages:

What does Claiming my blog do for me?

Claiming your blog establishes that you are its owner, and allows you to use Technorati services to increase your blog’s visibility. Some services include:

1) Being able to associate your profile with your blog as it’s author as well include a blog description on your Blog’s page at http://technorati.com/blogs/
2) Being able to have your blog listed in the Blog Directory and Blog Search under its blog tags.
3) Being able to associate your profile with your blog in Keyword and Tag Search results.
4) Become eligible as a featured contributing blogger in our channel pages
5) Being able to use and install Technorati Widgets such as “Favorite Me” and the Embed Widget(Technorati Authority, Technorati search box, profile photo, “Member profile” link, “Linking blogs” link, Tag cloud, Blog reactions, and Favorites) for your blog.
6) Places your blog in a higher priority queue for indexing when the ping is received.

After you have signed up with them you can claim your blog very easily. You need to temporarily add some code to your blog that Technorati provide on your claim page. Once they have checked the code is there you can remove it and complete your claim. The easiest way to temporarily add the code is to include it in a text Widget in your WordPress. First go to Technorati & cut the code to your clipboard. Then go to your WordPress admin page, click on Appearance & Widgets & then on ‘Add’ next to the Text Widget. On the right hand side of your page the Widget should appear with an Edit link, click the link & paste in the code. Save your changes. Check your Wordpress site and you should see a Technorati Profile link. Once you’ve completed your claim & Technorati have confirmed the link is there (& therefore you really do own the page) you can delete the widget.

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