Social Media and Web 2.0 Marketing

What would Seth Godin Do? is a recommended Wordpress plugin that uses cookies to establish if a visitor to your blog is a returning visitor or a new visitor.
If they are a new visitor they will get a message displayed on posts suggesting they might like to subscribe to your RSS feed. Returning visitors can [...]

OK, now I’ve set the ping list up & got tagging sorted out. What’s needed now is to syndicate the blog. This takes quite a lot of effort but the results should be well worth it.
There are some automated submitter software programs around that will automatically submit your rss feeds to the blogging directories but [...]

Over on the right hand side of these pages you’ll see a Tag Cloud. A Tag Cloud is a collection of tags that have been assigned to pages and posts on your blog. The bigger the word the more times it’s been tagged in your blog.
Why are Tags important?
1) They are great for Search Engine [...]

Technorati is a blog search engine. If you’ve got the WordPress ping list set up correctly then it gets notified, via a ping, every time you create or edit your WordPress pages or posts. In their own words “Technorati helps bloggers succeed by collecting, highlighting, and distributing the global online conversation”
Now to get the full [...]

It’s absolutly essential that you can easily track what’s happening on your site - how many visitors you’re getting, where they’re coming from, how long they spend on your site. Without that information you’re driving blind, unsure of where you’re going or even if you’ve got there.
Fortunately those nice people at Google have come to [...]

We’re still on day one but one of the very first things you must do after starting your blog is to update the ping list.
The ping list is a list of blog directories and search engines that get notified when you make a blog. The bigger the list the better chance you have of attracting [...]

So here we are, day 1 of an exercise to see how well Social Media & Social Marketing works. More accurately I suppose that should be how well I can make it work…
I started by installing the latest version of WordPress - that’s version 2.7 & available free from http://www.wordpress.org. I won’t bother going into [...]